Red Laser: iPhone app makes shopping fun, saves cash

Every so often along comes an iPhone app that is really superbly useful and you wonder how you managed without it. Such an app is Red Laser. The concept is simple but brilliant. 

Out shopping, you often see products you'd like to buy but decide to go home and research prices before getting out the credit card. Well, Red Laser does this for you in seconds, even before you've replaced the box on the shelf. All you do is open the app and point the iPhone camera at the barcode. you don't even need to press the shutter because Red Laser senses when it has done a successful scan. 

Immediately, Red Laser searches Amazon and Google and produces a list of competitive prices. Here in the UK it sticks to British suppliers, as you'd wish. I tried it today at the Apple Store. A Kensington mini-USB hub was £9.95. Red Laser found it on the web for £8.81. So, taking into account the shipping costs, it made sense to buy from Apple. 

This is altogether brilliant and certainly makes shopping more fun and more productive. Apart from the chance to compare prices, it is a quick way of noting possible purchases and then researching comparative data on the internet later. Red Laser currently costs £1.19: a guinea well spent.